Brand Identity

This group project aimed to analyze The Hive Winery and Brandy Co.'s marketing efforts and develop three recommendations for the organization on how they could improve their visual brand. After presenting our research findings and recommendations, we executed the design work associated with each. 
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My responsibility on the team was to conduct an open forum regarding The Hive's brand identity and logo and label redesign. I aided in revising The Hive's visual identity, including a new logo, label, and style guide, and we created a new digital program for the client's tasting room.